AVON will sell its products in UK high street shops for the first time as part of a new link-up with Superdrug.
The beauty business, historically known for its door-to-door salespeople, said it will sell items from 100 Superdrug shops across the UK.
Avon will start selling some of its products at Superdrug
It said the partnership between the two brands is the latest step in Avon’s plans to grow the number of ways for shoppers to buy its products.
The move will also see Avon products sold online through Superdrug.com.
More than 150 Avon products, ranging from serums to foundations and lip oils to moisturisers, will be available in-store at Superdrug.
It’s not yet confirmed the prices.
The products will become available in 100 Superdrug stores in the following locations:
London Marble ArchWestfield StratfordBullring BirminghamMeadowhall SheffieldManchester ArndaleManchester Trafford CtLiverpool OneGlasgow Argyle StLakeside ThurrockMerry HillBristol BroadmeadLiverpool Parker StBradford, the BroadwayNorthumberland StBrighton ChurchillsqHounslowBirmingham FortEdinburgh Princes StBelfast Abbey CtrEdinburgh St JamesBrixtonRushden LakesBasingstokeCraigavon RushmerePlymouth Drakes CircusUxbridgeNottingham Clumber SMilton Keynes Mk1Glasgow FortDundee Overgate CtrHayes Lombardy RpExeterEnfield Palace ExcBirmingham Corp StColchester High StBelfast Castle CourtLondon the StrandCardiff Queens WestTamworth Ventura Retail ParkReading Broad StLivingstonRugby Elliotts FieldHanley PotteriesBournemouth CastlepointHarrowWestwood CrossNorthamptonLlanelli Parc TrosteNottingham VictoriaStratford the MallWakefield Trinity WkNewry, ButtercraneYork Market StCanterburyCoventry Lower PrecinctCarlisleStirlingEdge Lane Rp, LiverpoolDenton, CrownpointWorthingBlackpoolCroydon Centrale_units 13 – 17 Centrale Shopping Centre_01BournemouthTruroWalsallSuttonKilburnBelfast, BoucherCoatbridge, Faraday RpBury St EdmundsIslingtonColiseum Rp, Ellemere PortWoolwichWitneyBecktonLuton Retail ParkInverness Retail ParkDurham ArnisonSilverlink, North ShieldsTauntonDerby Westfield CtrBangor BloomfieldStockport MerseywayBanbury GatewayGreenwich RpCamberleyBarnsleySwindonLondon Holborn StatPeterborough, Serpentine GreenWinchesterFalkirk RpGlasgow BraeheadPrestatyn RpNewport Retail ParkBentley BridgeBristol Gallagher RpFestival Retail Park, StokeLeigh Parsonage RpDoncaster Frenchgate
Angela Cretu, Avon chief executive, said: “This is the perfect moment in the UK for a strategic alliance between Avon and Superdrug.
“At Avon, we’re all about bringing aspirational beauty at irresistible value to consumers however they want to shop with us, whether that’s with high-touch service from one of our beauty advisers or with high street convenience at Superdrug.
“We see this partnership as our next move to expand our reach with best-selling, award-winning products that enable women feel good without breaking the bank.”
Avon, which was bought by Brazilian beauty giant Natura in 2019, said the move will help it “embrace a wider customer base” as it seeks to transform into “a truly omnichannel beauty company”.
Simon Comins, chief commercial officer at Superdrug, said: “Avon is such a beloved and widely recognisable brand and we couldn’t be more excited to be exclusively launching the cult-favourite products to our savvy shoppers.
“With 137 years of history in the beauty industry, we’re proud to be Avon’s first and only retail partner in the UK and continue to offer high-quality brands with exceptional value to our customers.”
To find your nearest store visit the Superdrug website.
In April, Superdrug announced plans to open dozens of new stores creating 570 jobs.
The chain is set to open 25 new stores as part of a huge expansion plan, already opening several shops this year.
It also announced plans to renovate 70 of its current stores this year.
Superdrug was purchased by A.S. Watson Group, the world’s largest international health and beauty retailer, in 2002.
Other UK brands owned by the group include Savers and The Perfume Shop.
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