OUR expert panel have spent weeks testing thousands of beauty products to determine which beauty buys are the best on the market.
From groundbreaking tech to cult classics, there’s something to suit everyone…
The familiar faces behind the Fabulous Beauty Awards 2025
MEET THE FABULOUS BEAUTY AWARDS 2025 JUDGES
Our specially selected panel of 10 talented judges for the Fabulous Beauty Awards 2025 contains over 100 years of beauty expertise.
Sinead McIntyre, Fabulous Editor-in-Chief, Tara Ledden, Fabulous Beauty Editor and Mia Lyndon, Fabulous Beauty Writer intentionally sought experts who they know and trust to build on their own encyclopedic knowledge of beauty – bringing opinions and experience from different backgrounds, to represent the diversity of Fabulous readers.
Hair Stylists Lorraine Dublin and Samantha Cusick, Trichologist Hannah Gaboardi, Dermatologist Dr Emma Amoafo-Mensah, Make-up Artists Sarah Jane Froom and Adeola Gboyega, and multi-hyphenate Beauty Entrepreneur and Make-up Artist Ruby Hammer complete the line up.
Between them, the judges have spent weeks testing thousands of beauty products – from £5 lip liners to £500 beauty gadgets, there’s no beauty stone left unturned.
It’s official, these are the best beauty products of 2025.
THE RESULTS
MAKE-UP
PixeleyesNYX Buttermelt Blush took gold for Best Blusher 2025[/caption]
Best Base Product
GOLD Clarins Skin Illusion Tinted Moisturiser, £40 [GREEN TICK]
SILVER Maybelline Super Stay Lumi Matte Foundation, £12.99
BRONZE Vieve Skin Nova Complexion Balm, £34
Best Blush
GOLD NYX Professional Make Up Buttermelt Blusher, £8.99
SILVER L’Oréal Paris Lumi Le Liquid Blush, £9.99
BRONZE Ruby Hammer Cheek Colour, £24
Best Bronzer
GOLD Ilia Sunshift Cream Bronzer, £41
SILVER Sculpted by Aimee Liquid Lights Bronze, £19
BRONZE E.L.F Cosmetics Camo Liquid Bronze & Contour, £7
Best Brow Product
GOLD Benefit Cosmetics Mighty Fine Brow Pen, £26
SILVER UKBrow by UKLash Brow Sculpt, £15
BRONZE Sweed Brow Serum, £42
PixeleyesIlia Sunshift Cream Bronzer won the Best Bronzer category[/caption]
Best Eye Shadow
GOLD Charlotte Tilbury Charlotte’s Palette of Beautifying Eye Trends, £49
SILVER Nars Total Seduction Eyeshadow sticks, £28
BRONZE Ilia Eye Stylus Shadow Stick, £32
Best Eye Liner
GOLD Urban Decay, 24/7 Glide on Eyeliner, £21
SILVER Hildun Beauty Liners In Spiced Pecan By Hannah Martin, £16
BRONZE Valentino Beauty Colorgraph Eyeliner, £29
Best Lip Colour
GOLD Nars Powermatte High Intensity Lip Pencil, £25
SILVER Mac Cosmetics Macximal Sleek Satin Lipstick, £25
BRONZE e.l.f. Cosmetics Glow Reviver Lip Oil Glimmer, £8
Best Mascara
GOLD L’Oréal Paris Paradise Big Deal Mascara, £12.99
SILVER Benefit Cosmetics BADgal Bounce Mascara, £27
BRONZE Milk Makeup Kush High Roll Tubing Mascara, £35
HAIR
Alpha-H Healthy Scalp Exfoliating Treatment is officially the best scalp product of the yearPixeleyes
Best Haircare Product
GOLD Dyson Chitosan Styling Range, from £49
SILVER Living Proof Perfect Hair Day High-Shine Gloss, £30
BRONZE Nuxe Hair Prodigieux Pre-Shampoo Nourishing Mask, £29
Best Hair Styling Product
GOLD Color Wow Texas Hold ‘Em Big Hold Hairspray, £29.50
SILVER TRESemmé Lamellar Shine Ultra Gloss Spray, £5
BRONZE Cantu Weightless Curl Cream, £9
Best Scalp Product
GOLD Alpha-H Healthy Scalp Exfoliating Treatment, £24.99
SILVER Beauty Pie Youthbomb 360° Hair Restore Scalp Serum, £40
BRONZE Olaplex No.0.5 Scalp Longevity Treatment, £41
SKIN
Bobbi Brown Extra Color Shine took top spot in the Best Lip Care Product category for it’s moisturising powersPixeleyes
Best Skincare Brand
GOLD CeraVe
SILVER Medik8
BRONZE Dermalogica
Best Lip Care Product
GOLD Bobbi Brown Extra Color Shine, £32
SILVER Paula’s Choice Pro-Collagen Peptide Gloss Balm, £26
BRONZE Tatcha The Kissu Lip Treatment, £42
Best Face Sunscreen
GOLD Garnier Vitamin C Daily UV Brightening Mist SPF50, £12.99
SILVER Elizabeth Arden HydraPlay Daily Defense Nourishing Fluid Broad Spectrum SPF 40, £32
BRONZE Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+, £14
Best Body Sunscreen
GOLD Bondi Sands Sunny Milk SPF50+ Body Serum, £14.99
SILVER Ultrasun Family Wet Skin Spray SPF50+, £22
BRONZE E45 Sensitive Spray SPF50+, £13.99
FRAGRANCE
Our judges deem Arkive Headcare Future Bloom Fragrance the best female fragrance launch of the last 12 monthsPixeleyes
Best Female Fragrance
GOLD Arkive Headcare Future Bloom Fragrance, £30
SILVER Marc Jacobs Daisy Wild, £115
BRONZE Narciso Rodriguez all of me EDP intense, £134
Best Male Fragrance
GOLD Mugler A*Men Fantasm Eau de Parfum, £105
SILVER AllSaints Shoreditch Leather Eau de Parfum, £69
BRONZE Roger & Gallet Cologne Twist Eau de Cologne, £39
BODY
PixeleyesThere’s no better body lotion than Dr.Jart+ Ceramidin Body Lotion[/caption]
Best Bath/Shower Product
GOLD Jo Malone Enrich Shower Cream, £25 [GREEN TICK]
SILVER Joonbyrd Moon Swim Body Wash, £40
BRONZE Sol de Janeiro Delicia Drench Shower Oil, £23
Best Body Care Product
GOLD Dr.Jart+ Ceramidin Body Lotion, £22
SILVER Clinique Moisture Surge Body Hydrator, £29
BRONZE Nécessaire The Body Vitamin C, £55 [GREEN TICK]
Best Fake Tan
GOLD St Tropez Sunlit Skin, £29
SILVER Bare by Vogue Face Tanning Drops, £20
BRONZE Self Glow by James Read Sunbright, £39
Best Nail Colour
GOLD Bio Sculpture Gemini Polish Blushed Boulevard, £15.50
SILVER Nails.Inc It’s Topless, £8.99
BRONZE Elegant Touch Petite Press On Nails, £6
Best Nail Care Product
GOLD Essie To The Rescue, £10.99
SILVER Navy Professional Cuticle Serum Pen, £7.95
BRONZE Nailberry Miracle Corrector Pen, £13.50
TECH
PixeleyesThis year, ghd Chronos Max were crowned the best hair tool[/caption]
Best Beauty Gadget
GOLD ZIIP Dot, £169
SILVER CurrentBody Skin LED Light Therapy Face Mask Series 2, £399
BRONZE PeepClub Heated Eye Wand LED+, £85
Best Hair Tool
GOLD ghd Chronos Max, £299
SILVER Shark SpeedStyle Pro FLEX 4-in-1 High-Velocity Hair Dryer, £199
BRONZE Dyson Airwrap i.d. Multi-Styler and Dryer, £479.99
BEST OF THE REST
Best Cult Product
GOLD Eylure Dybrow, £8.75
SILVER Color Wow Dream Coat, £27
BRONZE Hourglass Vanish Airbrush Concealer, £36
Best Menopause Beauty Product
GOLD Absolute Collagen Crystal Clarity Collagen Powder, £27.99
SILVER Evolve Organic Beauty Age Defying Multi Peptide Cream, £40
BRONZE Dermalogica Multivitamin Power Recovery Cream, £92
Best Beauty Innovation
GOLD No7 Future Renew Damage Reversal Night Serum, £39.95
SILVER Inkey Ectoin Hydro-Barrier Serum, £15
BRONZE Medik8 Liquid Peptides Advanced, £79
Best Budget Product
GOLD Morphe Reimagined Brushes, from £8
SILVER Rimmel London Lasting Finish 8 Hour Lip Liner, £3.99
BRONZE The Ordinary Hyaluronic Acid 2% + B5, £7.90
Best Supplement
GOLD Boots Habi Apple Burst Apple Cider Vinegar Gummies, £10
SILVER Victoria Health DoSe by VH Collagen Tripeptide Complex, £45
BRONZE Gallinée Calm & Microbiome Supplement, £35
Best Viral Beauty Product
GOLD Inkey Tripeptide Plumping Mocha Brown Lip Balm, £11
SILVER NYX Professional Make Up Face Glue Primer, £8.99
BRONZE Then I Met You Living Cleansing Balm, £38
Best Men’s Grooming Product
GOLD Estrid Shave Gel for Face, £4.95 [GREEN TICK]
SILVER L’Oréal Men Expert Derma Control Anti-Blemish Serum with 3% Niacinamide + Salicylic Acid, £19.99
BRONZE AKT London The Body Wash Concentrate SC.02, £26
Best Celebrity Brand
GOLD Fenty
SILVER Haus Labs
BRONZE Rhode
Best Independent Brand
GOLD Glow For It
SILVER Plenaire
BRONZE Navy Professional
Best New Brand
GOLD OVA
SILVER Joonbyrd
BRONZE Daise
Best Premium Brand
GOLD Aromatherapy Associates
SILVER ELEMIS
BRONZE Clarins
Best Sustainable Brand
GOLD UpCircle Beauty
SILVER Wildsmith
BRONZE Antipodes
Best Tween-Friendly Brand
GOLD Starface
SILVER Hero Cosmetics
BRONZE indu Beauty
Best Retailer
GOLD Boots
SILVER Sephora
BRONZE Space NK
Best Online Retailer
GOLD LookFantastic
SILVER M&S
BRONZE Cult Beauty
Editor’s Pick
GOLD Trinny London Take Back Time, £65
SILVER Aveda Miraculous Oil, £32
BRONZE Tangle Teezer The Ultimate Detangler Extra Gentle, £15
So there you have it!
Months of testing more products than the average person will use in their life time, distilled into 40 of the most shopped categories, to crown the very best of the best so you know exactly what’s worth the splurge.
WIN THE WINNERS!
Five readers will each bag a set of Fabulous Beauty Awards 2025 gold, silver and bronze winners – that’s everything listed on this page! – worth more than £4000.
To enter and for T&Cs, visit Fabulousmag.co.uk
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