‘We wanted to offer something that would connect with real women and inspire them to fall in love with fitness,’
Fitness is a modern-day obsession which has revolutionised the way we look at and after our bodies.
We’ve gone from promoting heroine-chic – unhealthily thin, weak twiglets – as the height of 90s beauty, to telling women that it’s good to be fit.
Mother forced out of home for three days after finding erection spiders on Asda bananas
In an age of Instagram bloggers and celebrity trainers, we want to be strong, not skinny.
Beyonce is muscular. Serena Wiliams is powerful. Karlie Kloss is ripped.
But it can still be intimidating for the average woman to feel confident about their bodies and about working… Read the full story
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