The video sees Kendrick melting people with his raps.
Kendrick Lamar has teamed up with Rihanna in an outlandish new video for his album track Loyalty.
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The video – directed by Dave Meyers, who also spearheaded the incredible visual for Kendrick’s Humble – sees the Good Kid, MAAd City creator teaming up with Rihanna for an adventure that can only be compared to some sort of dynamic duo, as they take on various scenarios in the name of love.
These include Kendrick being prepped for a sacrifice, the rapper defending Rihanna in a street fight and also rapping so hard that his words melt people into concrete. Oh, and Rihanna murdering a Kendrick clone in the film’s beginning scene.
The things we do to show our love, eh?
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