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The Other Art Fair
Credits
Friday, September 29, 2017 –
1:43pm
The world is full of art lovers, but few would perhaps see
themselves as potential collectors. The difference, however,
lies in simply knowing what to buy, and when. As the number of
people buying art around the world is at an all-time high, most of
us would probably love to rewind the clock and support one of the
art world’s biggest stars before they made it big. But the
opportunity to invest in rising stars is, of course, there for the
taking.
Buying work by emerging artists is an excellent way to begin
investing in art, and a smart way to build a collection.
Supporting an artist in the early stage of his or her career
is not only personally rewarding, but also offers collectors access
to high-quality, original contemporary artwork without a hefty
price tag. Collectors want to discover an emerging art star
and secure works with the potential to rise in value. Exploring
work by an emerging artist gives more flexibility in terms of
availability and price.
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Steve McPherson, Correlation
The wealth of knowledge available through online resources such
as Saatchi Art, and the vast range of exhibitions
and art shows you can attend or be invited to through a simple
click of a button, means anyone can quickly become confident and
knowledgeable about the art in which they want to invest. It is not
uncommon to see today’s most savvy art buyers using platforms such
as Instagram as a tool to spot the next big thing.
In identifying new artists, it is always good to take the time
to see who is making waves and is motivated to succeed. This might
mean taking an active approach to following an artist’s progress or
career, either through exhibitions or online. In the end it all
comes down to savvy research.
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La Shuks, Sunset Rising
We were lucky enough to welcome Camille Walala to our fair last
year; she was on the brink of something huge and it has been
astonishing to see how her career has exploded during
the subsequent 12 months. Her incredible installation at
London’s Liverpool Street was arguably one of the most talked about
and photographed works at this year’s London Design Festival and
her star is now firmly in the ascendency.
Ernesto Canovas is a Spanish artist who only two years ago was
selling his works at The Other Art Fair for £1,200. He was signed
by a gallery and recently had a sell-out show in Mayfair where his
paintings started at £20,000. There are so many artists of this
calibre and at this juncture in their career out there exhibiting
now, and so many exciting opportunities to get in early and make a
shrewd investment.
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Zeljka Paic, Atrium II
Many new art collectors will often ask what is the ‘right
choice’ when it comes to investing in art stars in the future,
especially if they are torn between a range of fantastic emerging
artists. In this regard it is good to think about your personal
viewpoint on an art piece or artist style, and find something that
truly resonates with you. Though artworks often retain their asset
value, it’s worth remembering investment in an artist never comes
with a money-back guarantee, so it’s important to find work you
really love.
RYAN STANIER is founder and general manager of The Other Art
Fair, the UK’s leading fair for buying direct from emerging
artists. Presented by Saatchi Art, it holds a bi-annual fair in
London and events in Bristol, Sydney, Melbourne and New York, with
further international fairs planned for 2018. The latest London
edition will present multimedia works from 130 contemporary artists
chosen by an expert committee, with Saatchi Art’s advisory service
on hand to provide free consultancy to collectors. 5-8 October, Old
Truman Brewery, Brick Lane, London E16QR; theotherartfair.com
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