H&M is launching Arket, its first concept store with a Nordic café

It’s called Arket and it’s inspired by a blank sheet of paper, apparently.

After all the success they had with Monki, COS, and & Other Stories (yep, they’re all run by the same overarching brand), it’s no surprise that H&M would go ahead and open up another store in London.

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But it’s still pretty exciting news.

Mostly because we tend to think of H&M as old reliable – somewhere we can nip to on our lunch break to find something wearable for a last-minute date or an outfit for the next day. Anything they do is going to… Read the full story