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The New York offices of Cambridge Analytica
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Analytica
Thursday, May 3, 2018 –
6:36am
Political consultancy Cambridge Analytica has announced it is
closing down and has begun insolvency proceedings, a statement on
the company’s website announced last
night.
The company has been “been plagued by scandal”, The Guardian says, since it was revealed
in March that the data of around 87 million Facebook users had been
improperly harvested and used in an attempt to influence voters in
the US election and Brexit referendum, both in 2016.
Cambridge Analytica: 87m hit by Facebook data
leak
Cambridge Analytica, along with its UK-based parent company SCL
Elections Ltd, have blamed the closure on media attention the
companies received in the wake of the Facebook scandal.
“The siege of media coverage has driven away virtually all of
the Company’s customers and suppliers,” it said. “As a result, it
has been determined that it is no longer viable to continue
operating the business.”
However, BBC
technology correspondent Rory Cellan-Jones says that the demise of
Cambridge Analytica may just be the beginning: “As more stones are
lifted there may be more unpleasant surprises to come about the use
and misuse of personal data.”
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