Salad Cream name change – Twitter reacts to ‘Sandwich Cream’

Heinz’s plans to rebrand 104-year-old
condiment got social media talking

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Its maker, Heinz, is contemplating the switch after research
suggested that “rather than drizzling the creamy white dressing
over their greens, as the name suggests, Brits are instead using
the salad cream on sandwiches”, The Independent reports.

Other fans reported using the sauce as a dip for
crisps, or as an alternative to mayonnaise to accompany
chips.

Only 14% said they actually used salad cream on salad,
leading Heinz to conclude that “the name no longer fairly
represents the product’s ingredients or usage occasions”, a
spokesman told trade journal The Grocer.

Needless to say, the news has not gone down well with
hardcore fans, some of whom have already “threatened to boycott
Heinz if they go through with their saucy sabotage”, Sky News reports.

Others, including comedian Kathy Burke, were less
distressed by the name change:

And at The Independent’s Tom Peck even welcomed
the name change, for purely practical reasons:

This is not the first time that the brand has
come under threat. In 1999, Heinz revealed plans to discontinue
Salad Cream, but the condiment was saved from the chop following
vocal protests from horrified fans.

At the time, many speculated that the threat was
an attempt to grab headlines and boost dwindling sales – and some
have suggested that the name change plans have a similar
motive:

Still, there are worse name ideas: