Best Black Friday deals 2021: from Apple AirPods to top coffee makers

From Black Friday newbies

From Black Friday newbies to consumers who count down the days
until the annual sales extravaganza, a rush of people looking to
bag bargains this year are expected to spend a record total of
£9.148bn.

The latest Shopping for Christmas
report^[1] from the VoucherCodes
discounts site forecasts retailers’ best Black Friday Weekend
yet, with expected sales surpassing the pre-pandemic record of
£8.566bn, set in 2019, by 6.8%.

And this year’s total is tipped to be 15.1% more than
that in 2020, “when only 29% of consumers made a purchase” over the
sales weekend, according to the report. By contrast, polling
by VoucherCodes found that 40% of respondents were planning to
splash the cash this year.

There are plenty of deals to be had, with almost every online
retailer now making at least a token effort to jump on the sales
bandwagon. Although Black Friday 2021 officially falls on 26
November, the discounts begin much earlier.

While the likes of Net-a-Porter^[2]
and Selfridges^[3]
are keeping their powder dry, John Lewis^[4]
started dropping prices earlier this week, and Amazon^[5] has had rolling offers
since the beginning of November.

Here are some of the online retailers that have already unveiled
Black Friday discounts.

General

• Amazon^[6]: something for everyone,
  including lowest ever prices on Amazon’s own smart tech
  products
• AO.com^[7]: includes price
  guarantees to match better prices from other retailers
• John Lewis^[8]: 20% off handbags and
  beauty, up to £100 off TVs, and more
• Very^[9]: low prices on AirPods,
  smartphones, vacuum cleaners and beauty products

Tech

• Dell^[10]: 35% off some of the
  world’s most popular laptops and PC accessories
• Richer Sounds^[11]: big savings on TVs,
  sound bars, speakers, home cinema and all things audio
• Samsung^[12]: TVs, phones,
  laptops and kitchen tech all included in early Black Friday
  sale

Fashion 

• Adidas^[13]: up to 50% off both
  fashion and sportswear, including trainers, T-shirts and bags
• ASOS^[14]: savings on a range of
  brands and items: use code SALEWINS
• La Redoute^[15]: half-price Black
  Friday sale has started on fashion for men, women and children
• Luisaviamora^[16]: 40% off selected
  full-priced items from designer brands

Jewellery

• Missoma^[17]: get 25% off everything
  just by signing up to the newsletter
• Monica Vinader^[18]: 25% off everything
  now, with half-price flash sales promised
• Tada & Toy^[19]: early access savings
  on earrings, bracelets and necklaces

Although there are many great discounts to be had, it’s
important to watch out for so-called Black Friday deals
that may
not be genuine bargains^[20].

We’ve taken a look through the early runners and riders in the
Black Friday derby to pick out ten early offers that definitely are
worth considering.

Apple AirPods headphones: £199.99 at
John Lewis

If you’re going to splash out on Apple AirPods, the Pro edition
still reigns supreme. John Lewis is among the retailers who have
knocked £40 off the RRP, and the price looks unlikely to drop any
further next week.

£199.99 (saving £40);
johnlewis.com^[21]

KitchenAid Artisan stand mixer: £432
at Amazon

The creme de la creme of kitchen gadgets, the
KitchenAid Artisan Stand Mixer is a staple of chefs and baking
fans. This premium model is available in a range of colours, but
the best pricing is for the black version on Amazon.

£432 (saving £42);
amazon.co.uk^[22]

Samsung Galaxy Z Flip 3: £799 at
Samsung

Samsung’s innovative Z Flip 3 doesn’t come cheap, but this
surprise discount means that it’s now far more affordable. And if
you buy direct from Samsung, you can also claim up to £550 off by
trading in your old mobile.

£799 (saving £150)
samsung.com^[23]

Apple MacBook Air 13.3” M1: £899 at
John Lewis

Rated by experts as the very best laptop^[24] around, the MacBook Air
is a powerful machine, with a better-than-average battery life and
a stunning 4K screen. Both John Lewis and Amazon have this model
at the same price^[25], but it may be worth
waiting until next week to see if Black Friday brings another price
drop.

£899 (saving £100);
johnlewis.com^[26]

LG 48” OLED 4K Smart TV: £999 at
Richer Sounds

The LG OLED48C1^[27] is a five-star 4K Smart
TV with an Ultra HD screen and near-perfect clarity of sound, plus
extra features including AI Brightness and Scene Detection to
optimise the picture according to the content being watched and the
light in the surrounding room. And it is currently down to its
lowest ever price.

£999 (saving £100);
richersounds.com^[28]

Sage Barista Pro coffee machine:
£599 at John Lewis

Caffeine fans in search of the perfect espresso may want to
check out this cafe-style coffee maker from Sage. With integrated
streamer, grinder and easy-to-operate digital interface,the Barista
Pro is available in either silver or black.

£599 (saving £130);
johnlewis.com^[29]

Samsung American fridge-freezer: £999
at AO.COM

This massive Samsung fridge freezer combines size with style,
with a brushed metal finish and 634-litre capacity. It includes all
of the smart features you’d expect from a modern appliance,
including plumbed-in water and ice dispensers and No Frost
technology.

£999 (saving £500);
ao.com^[30]

Nectar memory foam mattress: from
£411.95 at Nectar

Lots of retailers compete to offer the best mattress discounts
on Black Friday, but Nectar’s 45% sale really stands out. The brand
is consistently ranked high on lists of best mattresses^[31], and has pledged to be
a 100% climate neutral manufacturer. As an extra safety net, Nectar
offers a market-leading 365-night trial and lifetime warranty.

From £412 for a double
(saving £340); nectarsleep.co.uk^[32]

iRobot Roomba I7 vacuum cleaner: £479
at iRobot

When it comes to automated vacuum cleaners, iRobot is among the
most innovative brands out there. This i7 model promises to “learn,
map, and adapt to each room”, to help make housework easier than
ever.

£479 (saving £120);
shop.irobot.co.uk^[33]

Nintendo Switch: £259 at Argos

Over the past few years of Black Fridays, all eyes have been on
Nintendo Switch deals. At £259, this latest deal from Argos is
among the best yet, and some tempting bundle offers  may hit
the virtual shelves over the next week or so, so keep watching for
further discounts.

£259 (saving £20); argos.co.uk^[34]

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