Children’s Traffic Club featured images showing young child in garment similar to those reserved for Muslim girls who have reached puberty
TRANSPORT chiefs have ditched a road safety campaign featuring a girl in a hijab over claims she was being sexualised.
The Children’s Traffic Club depicts Muslim Razmi, aged three or four, in the headscarf.
Razmi is a toddler but the hijab is a sign of adulthood
But hijabs are usually not worn until a girl reaches puberty as a symbol of adult modesty.
Gina Khan, an advocate of Islamic women’s equality, said: “You are sexualising a four-year-old girl. It is as simple as that.”
Putting a child in a headscarf is treating them as adults says Gohir
Shaista Gohir, chairwoman of the Muslim Women’s Network UK, added: “It’s like trying to get that child to try to grow up far too quickly.
“A child needs to be treated like a child.”
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And feminist campaigner Aisha Ali-Khan said the publishers need diversity training.
Equality training is needed for Children’s Traffic Club publishers says Ali-Khan
The images featured in kids’ books given to nurseries and in stories on the club’s website. The £2million Transport for London campaign started under ex-mayor Boris Johnson.
TfL said: “We apologise for any offence caused and we will not use these designs in future.”
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